Google On How It Picks The URL It Shows In Search

Sep 5, 2019 - 8:06 am 2 by

John Mueller Google Canonical Url

For most of the readers here, this is very old news but I loved how John Mueller broke it down in such a simple and clear way. This is how Google picks the canonical URL, the URL it shows in its search results, to searchers. In short, it is mostly about being consistent, it goes back to John Mueller's number one piece of SEO advice, be consistent.

But as you see in the screenshot above, Google says it tries to pick the canonical URL to show in search that is the preference of the site and the preference of the user accessing the site.

Site preference signals:

  • Link rep canonical annotations
  • Redirects
  • Internal linking
  • URL in the sitemap file
  • HTTPS preference
  • Nicer looking URLs

Site owners should use those preferences above consistently and make sure you are giving Google one URL. Be consistent!

If Google picks a different URL, it is just a display thing. It doesn’t hurt your rankings, Google said. It is just a display thing.

Here is the video embed:

Forum discussion at Twitter.


Popular Categories

The Pulse of the search community


Search Video Recaps

Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: May 29, 2024

May 29, 2024 - 10:00 am

Google Discover Feed Not Loading For Some Searchers

May 29, 2024 - 7:51 am
Google Maps

Google Business Profile Call History & Chat Going Away

May 29, 2024 - 7:41 am
Google Search Engine Optimization

Google Search Working To Surface Site When Site Name Is Referenced In Query

May 29, 2024 - 7:31 am

Two Conflicting Google AI Overview CTR Studies

May 29, 2024 - 7:21 am
Google Maps

Google Business Profiles Shows Product Rejection Details

May 29, 2024 - 7:11 am
Previous Story: Google: Some M-Dot Sites In Google Desktop Search May Be Unstable