Google Business Profile "Profile Strength" Widget In Search Results

Jun 16, 2022 - 7:21 am 2 by
Filed Under Google Maps

Google My Business Performance Metrics

Google is testing a new local widget for businesses owners to help them maintain their Google Business Profile. The widget is named "profile strength" and it shows up in the Google Search results when you search for a company you manage in Google Business Profile manager.

Here is a screenshot (click to enlarge) of this from Zanet Design on Twitter:

click for full size

I first thought this may be a plugin or extension adding this but then I saw Khushal Bherwani also spot it and post a screenshot (click to enlarge) of this on Twitter:

click for full size

Personally, I cannot replicate this but clearly Google is trying to get some business owners to know how strong their business profiles are. By profile strength, Google is showing you if you have more details to fill out in your Google Business Profile or not.

Forum discussion at Twitter.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Google Ads

Google Ads API Outages and Slowness; Microsoft Ads Warns About Google Imports

Jun 29, 2025 - 8:12 am
Google Updates

Heated Google Search Ranking Volatility On Saturday June 28th

Jun 29, 2025 - 7:59 am
Search Forum Recap

Daily Search Forum Recap: June 27, 2025

Jun 27, 2025 - 10:00 am
Google

Google AI Overviews Tests Showing Site Names

Jun 27, 2025 - 8:10 am
Search Video Recaps

Search News Buzz Video Recap: Where The Google Core Updates, Web Is Thriving & AI Index Freshness

Jun 27, 2025 - 8:01 am
Google

Head Of Google Search, Liz Reid, On Ads & SEO With AI Search

Jun 27, 2025 - 7:51 am
Previous Story: Bing Tests Coupons In Search Results