Google & Brackets - How Google Use Brackets In Search

Apr 22, 2019 - 8:04 am 3 by
Filed Under Google

Google Brackets

I noticed over the past couple weeks, when Google announced the before and after search commands that some SEOs didn't realize that when Google uses brackets, it is there way of quoting a search phrase. Google can't really use quotes because people can search using with quotes but brackets are safer.

So when Google gives searchers examples or discuss example queries internally at Google - instead of saying a searcher went to Google and searched for "how to tie a shoe" - Google would say a searcher went to Google and searched for [how to tie a shoe].

Here is where Google recently did this as a public example:

Some SEOs were using the [] in their search commands.

I explained why on Twitter and John Mueller from Google liked it:

John Like Brackets Tweet

In fact, for the past 10+ years, when I quote queries, I use brackets here.

Forum discussion at Twitter.

 

Popular Categories

The Pulse of the search community

Follow

Search Video Recaps

 
Google Core Update Flux, AdSense Ad Intent, California Link Tax & More - YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Video Recaps

Search News Buzz Video Recap: Google Core Update Flux, AdSense Ad Intent, California Link Tax & More

Apr 19, 2024 - 8:01 am
Google Ads

Google Tests More Google Ad Card Formats

Apr 19, 2024 - 7:51 am
Google Search Engine Optimization

Google: It's Unlikely Your Rankings Dropped Because You Have Two Websites

Apr 19, 2024 - 7:41 am
Google Search Engine Optimization

Google: Indexing API May Work For Unsupported Content But...

Apr 19, 2024 - 7:31 am
Google Search Engine Optimization

Google: Are Hyphenated Domains Bad For Google Rankings?

Apr 19, 2024 - 7:21 am
Bing Search

Bingbot To Test Zstd Compression After Fully Gaining Full Brotli Compression

Apr 19, 2024 - 7:11 am
Previous Story: Google Emails Some Publishers About Google AdSense Changes