Google Tests Bold URLs & Breadcrumbs In Search Result Snippets

Nov 9, 2018 - 7:43 am 7 by
Filed Under Google

Google Bold

Fresh out of the snippets team meeting, Google is testing bolding the URL and/or breadcrumbs in the search result snippets. I doubt the meeting is related to the test, but heck. Either way, Google is constantly testing this type of stuff, I just find it surprising they would test bolding the URL/breadcrumb section.

Sometimes they bold the words you search for in the snippet, the description, title and URL but just to bold the URL and/or breadcrumb section seems odd.

Sergey Alakov posted this screen shot on Twitter of this test:

Google Bold Urls Breadcrumbs Snippets

And Anil posted this screen shot on Twitter of them testing this bold on desktop, not just mobile:

Google Bold Urls

Forum discussion at Twitter.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: December 9, 2025

Dec 9, 2025 - 10:00 am
Google Search Engine Optimization

Google Search Still Working On New Core Update; Update Should Be Soon

Dec 9, 2025 - 9:34 am
Spiders

OpenAI Updates Its ChatGPT Crawler: OAI-SearchBot

Dec 9, 2025 - 7:51 am
Google Ads

Google: Ads Are Not Coming To The Gemini App

Dec 9, 2025 - 7:41 am
Google Ads

Study: Google Ads AI Max "Broad-Matchifies" Exact Match & Phrase Match

Dec 9, 2025 - 7:31 am
Google Ads

Google Ads Offline Conversion Uploads Bug Being Worked On

Dec 9, 2025 - 7:21 am
 
Previous Story: Google Tests Multifaceted Featured Snippets In Desktop Results Again