Google Tests Bold URLs & Breadcrumbs In Search Result Snippets

Nov 9, 2018 • 7:43 am | comments (6) by twitter Google+ | Filed Under Google Search Engine
 

Fresh out of the snippets team meeting, Google is testing bolding the URL and/or breadcrumbs in the search result snippets. I doubt the meeting is related to the test, but heck. Either way, Google is constantly testing this type of stuff, I just find it surprising they would test bolding the URL/breadcrumb section.

Sometimes they bold the words you search for in the snippet, the description, title and URL but just to bold the URL and/or breadcrumb section seems odd.

Sergey Alakov posted this screen shot on Twitter of this test:

And Anil posted this screen shot on Twitter of them testing this bold on desktop, not just mobile:

Forum discussion at Twitter.

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