Google Tests Bold URLs & Breadcrumbs In Search Result Snippets

Nov 9, 2018 - 7:43 am 7 by
Filed Under Google

Google Bold

Fresh out of the snippets team meeting, Google is testing bolding the URL and/or breadcrumbs in the search result snippets. I doubt the meeting is related to the test, but heck. Either way, Google is constantly testing this type of stuff, I just find it surprising they would test bolding the URL/breadcrumb section.

Sometimes they bold the words you search for in the snippet, the description, title and URL but just to bold the URL and/or breadcrumb section seems odd.

Sergey Alakov posted this screen shot on Twitter of this test:

Google Bold Urls Breadcrumbs Snippets

And Anil posted this screen shot on Twitter of them testing this bold on desktop, not just mobile:

Google Bold Urls

Forum discussion at Twitter.

 

Popular Categories

The Pulse of the search community

Google Search Volatility

More Details

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Google

Google AI Overviews Pushing Searchers Into AI Mode, Drops Show More Button

Aug 28, 2026 - 1:30 pm
Search Forum Recap

Daily Search Forum Recap: August 28, 2026

Aug 28, 2026 - 10:00 am
Search Video Recaps

Search News Buzz Video Recap: Google GoTo Parameter Fight, PDFs Go Missing In Google, SEO For AI Responses & Google and Microsoft Ads News

Aug 28, 2026 - 8:01 am
Google Ads

Google Ads Book Buttons Expand To Search & Performance Max

Aug 28, 2026 - 7:51 am
Google Search Engine Optimization

Google Announces Search Updates For Transparency, Actionable Updates Get Blog Posts

Aug 28, 2026 - 7:41 am
Google

Google Preferred Sources, Tailor Your Feed & Search Profiles Are Different

Aug 28, 2026 - 7:31 am
 
Previous Story: Google Tests Multifaceted Featured Snippets In Desktop Results Again