A Black Hat Loses Everything & Thanks Matt Cutts For Improving Search Results

May 2, 2014 - 9:09 am 40 by

google cloakingSebastian Johnsson, a self proclaimed grey/black hat wrote an incredibly interesting story on his blog on how he started getting into the black/gray hat world of SEO, made a ton of money doing so and then all of a sudden lost everything.

He gives an overview of what he did but more interestingly he describes how his competitor tracked all his efforts down and brought it to the attention of Google's Matt Cutts. Even more interesting is that the competitors, despite one wiping out the other's business, respect each other. And to take it even one more step, the one that lost his business, thanked Google's Matt Cutts for improving the search results.

I cannot sum up the whole story here, you should read it at his blog.

But let's just focus on the last part.

Matt Cutts of Google mentions he liked the blog post and how they deal with each other as competitors:

Sebastian then says he appreciates the cleaner, less-spammy search results despite the fact that it was his spam and his earnings:

Then Matt Cutts pushes the agenda of encouraging people away from black hat and spam:

The whole thing, to me, is very fascinating.

Forum discussion at Twitter.


Popular Categories

The Pulse of the search community


Search Video Recaps

Google Volatility, Indexing Bugs, Google Ads Broad Match Default & YouTube SEO Tips - YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: July 16, 2024

Jul 16, 2024 - 10:00 am
Google Updates

Google: Core Update Expected In The Coming Weeks

Jul 16, 2024 - 8:01 am
Google Maps

Google Search Chat Feature Won't Let You Start New Chats

Jul 16, 2024 - 7:51 am
Google Search Engine Optimization

Google Artificially Generated Content AGC Classification Score?

Jul 16, 2024 - 7:41 am
Google Search Engine Optimization

Google May Allow Publishers To Exclude Content From Google Discover

Jul 16, 2024 - 7:31 am

Google Search Tests Back To AI Overview Button

Jul 16, 2024 - 7:21 am
Previous Story: Google Inorganic Links For "DoFollow" Links