Google: Building Your Site On Bad Links Over Time Will Have A Lasting Effect

Dec 28, 2022 - 7:31 am 3 by

Google House Of Cards

Google's John Mueller provided some advice on a site that seemed to have been hit due to bad links. He said on Mastodon, "If you've built the foundation of your site on bad links for a longer period of time, that will have a lasting effect even if you suddenly fix some things."

John then gave this analogy, "It's tempting to build a house out of cardboard, it's cheap & it looks like a house quickly. Removing the cardboard doesn't make it a stable house."

It is a concept many SEOs (not you, other SEOs) don't seem to get. If Google stops crediting these links to your site, they stop working - the deck of cards you built up will collapse. Those links are no longer holding up the site because Google "neutralized" them. Using a disavow file doesn't do anything but the disavow file does the same thing as the algorithm did, it will neutralize the links.

John said earlier in that thread, "For algorithmic effects, your changes will be taken into account over time (though it might take a lot of time, so fix it right & for good)."

Here is a screenshot of this thread:

Mastodon

Forum discussion at Mastodon.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
- YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Google Updates

Thanksgiving Google Search Ranking Update Volatility

Nov 26, 2025 - 3:10 pm
Search Forum Recap

Daily Search Forum Recap: November 26, 2025

Nov 26, 2025 - 10:00 am
Google

Clicking Google's Thanksgiving Doodle Goes To AI Mode

Nov 26, 2025 - 9:33 am
Search Engine Optimization

Google's John Mueller Jokes On Future GEO-Detox SEO Billable Work

Nov 26, 2025 - 7:51 am
Google Ads

Google Ads Gains Facebook Messenger & Zalo Messenger

Nov 26, 2025 - 7:41 am
Google Maps

Google Local Pack Links To Places Tab With Pagination Bug

Nov 26, 2025 - 7:31 am
 
Previous Story: Catching Up On Bing Search User Interface & Search Experiments