Google Explains How Autocomplete Predictions Work

Oct 9, 2020 - 7:31 am 1 by
Filed Under Google

Google Predictions Crystal Ball

Danny Sullivan from Google posted another big how does search work piece on the Google blog. This one was named how Google autocomplete predictions are generated. And yes, it explains how those autocomplete search suggestions and predictions work.

Of course, he used a Star Trek example - that is Danny.

click for full size

To come up with these suggestions, Google said it looks at the "common and trending queries that match what someone starts to enter into the search box." But not just that, it also looks at the "language of the searcher or where they are searching from" so that the predictions can be more tailored to the specific searcher. Google also looks at "freshness" so in cases of some news spiking, Google may shift to show those predictions.

Google said it has "systems designed to prevent potentially unhelpful and policy-violating predictions from appearing" in the search bar. It also has policies and enforcement teams that remove predictions in accordance with Google's policies. It likely won't show violent, sexually-explicit, hateful, disparaging or dangerous autocomplete predictions either.

Recently, Google made policy changes with autocomplete and political responses. In 2018, it made other changes to autocomplete around a lot of spam and manipulation. In 2017, it began a method to report autocomplete issues.

Of course, Google said just because Google is not showing you everything you might want to search for in autocomplete suggestions, it won't stop you for searching for something.

Nothing above is new, it is just a Google how does this work type of post.

Also, Google didn't really mention this but in the old days, it was pretty easy to manipulate those autocomplete suggestions. Now, not so much.

One last thing, YouTube works differently:

Forum discussion at Twitter.

 

Popular Categories

The Pulse of the search community

Follow

Search Video Recaps

 
Google Spam Update, Volatility & Indexing Bug, AI Overviews, Google Maps Exploit, Ads, Applebot - YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: June 21, 2024

Jun 21, 2024 - 10:00 am
Search Video Recaps

Search News Buzz Video Recap: Google Spam Update, Volatility & Indexing Bug, AI Overviews Tracking & FAQs, Google Maps Exploit, Google Ads, AppleBot & More

Jun 21, 2024 - 8:01 am
Google Updates

Google June 2024 Spam Update Takes Target

Jun 21, 2024 - 7:51 am
Google Search Engine Optimization

Google Search Images Go Missing? Might Be A Quality Issue.

Jun 21, 2024 - 7:41 am
Google

Google Posts Safe Search FAQs

Jun 21, 2024 - 7:31 am
Google

Google Tests Floating Search Bar In Google Discover

Jun 21, 2024 - 7:21 am
Previous Story: Google My Business Online Classes With Zoom Integration