Last night, Google Analytics and crew announced the feature of tracking social interactions within Google Analytics. The new feature lets you track people who socially engage in your content, from +1s to Facebook Likes, to commenting and Tweeting the content.
Google adds a new option to the new Google Analytics interface for "social" under the Visitors menu. The features include:
- The Social Engagement report lets you see how site behavior changes for visits that include clicks on +1 buttons or other social actions. This allows you to determine, for example, whether people who +1 your pages during a visit are likely to spend more time on your site than people who don't.
- The Social Actions report lets you track the number of social actions (+1 clicks, Tweets, etc) taken on your site, all in one place.
- The Social Pages report allows you to compare the pages on your site to see which are driving the highest the number of social actions.
I enabled it late last night and this morning some of the late traffic to this site showed up with social metrics. You can see some Facebook like tracking and I even enabled "commenting" as a social interaction.
Social Engagements Overall:
Honestly, I can't wait to see the data after a full day of tracking.