Google 404s The Old Google Analytics

Jul 19, 2012 - 8:42 am 9 by
Filed Under Misc Google

Google Analytics LogoGoogle Analytics announced they have finally completely sunsetted the old version of Google Analytics.

You can now only use the new UI (user interface) for Google Analytics. This is a really long time coming.

The new UI was released in March 2011 and became available to everyone a few months after that.

Many didn't want to upgrade, so Google gave users a way to access the old Analytics.

But now, over a year later, Google has decided to completely stop supporting the old interface and require users to use the new one.

Those who have not upgraded are not happy because they are missing some familiar reports. But it is what it is and you got to upgrade.

Forum discussion at Google Analytics Help and WebmasterWorld.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
- YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: July 18, 2025

Jul 18, 2025 - 10:00 am
Search Video Recaps

Search News Buzz Video Recap: Google June Core Update Done, Local Ranking Update, AI Mode Updates & AI Calling Businesses

Jul 18, 2025 - 8:01 am
Google Maps

New Google Business Profile Check Edit Status

Jul 18, 2025 - 7:51 am
Google Search Engine Optimization

Google: Login Service Pages Are Hard To Rank In Search

Jul 18, 2025 - 7:41 am
Google

Google AI Overviews For Movie Queries

Jul 18, 2025 - 7:31 am
Google Ads

Google Ads Rolling Out Smart Bidding Exploration To Some Advertisers

Jul 18, 2025 - 7:21 am
Previous Story: Bing Adds Foursquare Reviews To Social Bar