Google announced that they will now begin automatically verifying some users in Google Search Console, which will open up access to Google Search Console to countless (I don't even know the figure, hundreds of thousands, millions?) of webmasters, site owners and more. In short, if you are a verified owner of a Google Analytics property, Google will automatically verify you for that same website in Search Console.
This is very big news, probably not for most of you, since you all are on top of making sure the right people have access to Google Search Console. But this is very big news in general to get more people access to Google Search Console. As I said at Search Engine Land "those with Google Search Console access will get emails and notifications of issues in their inboxes. These messages can include manual actions, hacks, WordPress and other CMS upgrade alerts, as well as other notifications - all aimed at helping you keep your website healthy, indexed and ranking." Yea, I quoted myself - sue me. But it is important, this opens up super important notifications and reports to many people who had no idea this tool existed.
Everyone knows about Google Analytics, it is a given. But Google Search Console - not so much. I know many SEOs who have been telling Google to auto-verify people this way and Google has finally done it. You no longer need to manually go and verify your site in Search Console, Google will do it automatically if you are the site owner in Google Analytics!
This is what it looks like when you get notified of being automatically verified. Sergei Ivanov posted on Twitter some screen shots.
This is the notification telling the site owner they are now verified because of the collaboration with Google Analytics:
Here is the notification in Google Search Console of this:
Again, I think this is huge news and a super important step to getting a healthier web.
Forum discussion at Twitter.
