Google Analytics Adds A New AdWords Report For Aggregate Account Reporting

Nov 11, 2014 • 8:35 am | comments (1) by | Filed Under Google Ads (AdWords)

Google Analytics & AdWordsGoogle announced on Google+ that there is a new Google Analytics report for AdWords customers who manage multiple AdWords accounts for the same site.

Google explained that many advertisers have multiple AdWords accounts linked to a single Google Analytics property. So they are enabling you to see your data gathering and reporting in a single interface. Google is launching a new "Accounts" report in the AdWords section of Google Analytics.

The account report allows advertisers to see their aggregated Acquisition, Behavior and Conversion metrics for each account on a single row. From there you can drill into a specific campaign. This report shows you both AdWords metrics, i.e. Impressions, Clicks, CPC and Google Analytics metrics, i.e. bounce rate, time-on-site, % new users.

For more on how this works, see this help document.

Forum discussion at Google+.

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