Google: Do Not Say AMPlify, AMP'd Or AMPed For Google AMP

Feb 1, 2018 - 7:42 am 17 by
Filed Under Misc Google

Google Amp

Since Google launched Accelerated Mobile Pages, i.e. AMP, people have been saying their pages are AMPlify, AMP'd Or AMPed - well, Google doesn't want you to say things like that. Google said using the terms like that will reduce "the strength and recognition of the term." Instead, use the term as AMP with an applicable noun. So AMP HTML, AMP Cache, AMP JavaScript.

As Aleyda Solis posted on Twitter it is likely not okay for us to use those terms. In the AMP brand guidelines it specifically tells us not to say things like "the website has AMPed their pages." Instead, Google wants you to say "the website has AMP Pages." Got it?

Here are those guidelines as a screen shot:

click for full size

Will people listen? No but hey.

Forum discussion at Twitter.

 

Popular Categories

The Pulse of the search community

Follow

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: June 12, 2024

Jun 12, 2024 - 10:00 am
Google Search Engine Optimization

I Interviewed Elizabeth Tucker, Googler Responsible For The March Core Update

Jun 12, 2024 - 7:51 am

Google Adds Return Policy Structured Data Support To Organization Level

Jun 12, 2024 - 7:41 am
Google Maps

Google Maps Tests QR Codes On Business Profiles

Jun 12, 2024 - 7:31 am
Google Ads

Google Ads Adding New Optional Verification This Month

Jun 12, 2024 - 7:21 am
Google

Google Tests Shaded Site Name & Favicon For Search Results

Jun 12, 2024 - 7:11 am
Previous Story: Ranking In Google By Aligning Content Around Searcher Intent