Google: Do Not Say AMPlify, AMP'd Or AMPed For Google AMP

Feb 1, 2018 - 7:42 am 17 by
Filed Under Misc Google

Google Amp

Since Google launched Accelerated Mobile Pages, i.e. AMP, people have been saying their pages are AMPlify, AMP'd Or AMPed - well, Google doesn't want you to say things like that. Google said using the terms like that will reduce "the strength and recognition of the term." Instead, use the term as AMP with an applicable noun. So AMP HTML, AMP Cache, AMP JavaScript.

As Aleyda Solis posted on Twitter it is likely not okay for us to use those terms. In the AMP brand guidelines it specifically tells us not to say things like "the website has AMPed their pages." Instead, Google wants you to say "the website has AMP Pages." Got it?

Here are those guidelines as a screen shot:

click for full size

Will people listen? No but hey.

Forum discussion at Twitter.

 

Popular Categories

The Pulse of the search community

Follow

Search Video Recaps

 
Google Core Update Flux, AdSense Ad Intent, California Link Tax & More - YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Blog Administration

Programming Note: Offline For Passover

Apr 22, 2024 - 4:05 pm
Search Forum Recap

Daily Search Forum Recap: April 22, 2024

Apr 22, 2024 - 4:00 pm
Google Search Engine Optimization

Google: We Need Very Few Links To Rank Pages; Links Are Less Important

Apr 22, 2024 - 7:51 am
Google

Google Tests Discussion and Forums Questions With Answers Box

Apr 22, 2024 - 7:41 am
Google Search Engine Optimization

Forbes Blocks Its Coupon Directory Before Google Enforces The Site Reputation Abuse Policy

Apr 22, 2024 - 7:31 am
Google Maps

Google Tests Posts Button In Local Listing Business Profile

Apr 22, 2024 - 7:21 am
Previous Story: Ranking In Google By Aligning Content Around Searcher Intent