Google: AMP Not A Ranking Signal Yet

Feb 26, 2016 - 7:41 am 8 by

google amp

As you know, Google launched AMP in the mobile search results this week.

Back in December, Google said AMP might become a ranking signal but that is currently not the case.

John Mueller of Google said today in a Google+ hangout that AMP is currently not a ranking signal by itself.

At the 15:50 mark into the video, John said:

Is AMP a ranking signal? At the moment, it is not a ranking signal.

It is obviously one way to make mobile friendly pages, so that might be an option where you do that. I've already seen some web sites where they've moved the whole web site to the AMP format. Obviously that is mobile friendly setup so it kind of picks up the mobile friendly thing.

But just AMP itself is not something that we have a ranking signal at the moment.

So there you have it, AMP is not a ranking signal now but he did not say it won't be in the future.

Truth is, AMP is just in the news carousel now anyway.

Here is the video embed:

Forum discussion at Google+.

 

Popular Categories

The Pulse of the search community

Google Search Volatility

More Details

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: July 13, 2026

Jul 13, 2026 - 10:00 am
Google Ads

Google Ads Email Support Broke

Jul 13, 2026 - 9:45 am
Google Updates

Google Search Ranking Volatility Around 7-Eleven

Jul 13, 2026 - 9:25 am
Google Search Engine Optimization

Google Reaffirms Include Canonical On Canonical Page Itself

Jul 13, 2026 - 7:51 am
Google Ads

Google Ads Previews For Assets, Text Customizations & Final URL Expansion

Jul 13, 2026 - 7:41 am
Bing SEO

Bing: We Do Not Do One Off Indexing / Ranking Penalties, It's Not Scalable

Jul 13, 2026 - 7:31 am
 
Previous Story: View From Google's San Francisco Office