Google AMP Goes Live Now

Feb 23, 2016 - 8:11 am 17 — by

Google AMP

I am now seeing reports around the web that Google AMP, the web page speed initiative backed by Google, is now live in the Google mobile search results. It was expected to go live any time now but AdAge reported that it would be tomorrow. I guess it is going live today.

Personally, I do not see it yet but several searches do. Jennifer Slegg spotted it so did @conradoconnell, @christian_wilde and others.

Here are photos from them:

Google Amp Live

Google Amp Live2

See the AMP icon? That means it is serving AMP specific pages.

Again, Google has not confirmed it went live but it is clearly now rolling out. I personally do not see AMP results in the Google News carousel but many are seeing it now.

Do you see it?

It should only show up for queries that trigger the news carousel to come up on your mobile searches.

Forum discussion at Twitter & Twitter.

Update: Now I see it at 8:45pm EST and it is not in the Google News Carousel, but just the Google News listings:

Google Amp Non Carousel

Also, here is a picture of this story showing up for a search on [google] that is AMP ready. I literally went AMP friendly yesterday (February 22nd) at 3:30pm EST:

Google Amp

 

Popular Categories

The Pulse of the search community

Google Search Volatility

More Details

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Google Search Engine Optimization

Google Updates Crawled - Currently Not Indexed Details

Nov 3, 2026 - 4:15 pm
Google Search Engine Optimization

Google Performance Reports Showing Weird Spike In Clicks For Some Sites

Nov 3, 2026 - 10:54 am
Search Forum Recap

Daily Search Forum Recap: November 3, 2026

Nov 3, 2026 - 10:00 am
Google

Google Will Turn Off Google Search For K-12 Schools & Testing Learning Beta

Nov 3, 2026 - 9:44 am
Google

Google AI Mode Biased: It Only Shows Links To Google Flights

Nov 3, 2026 - 7:51 am
Google

Google Tests Removing AI Mode Button From Search Bar

Nov 3, 2026 - 7:41 am
Previous Story: Google To Close Google Compare On March 23rd After 4+ Years