Google announced on Google+ that they are adding more reports to help you figure out the store visits driven by your AdWords ads. They are adding a distance reporting feature as well as a store visits performance report feature.
The new distance reporting shows store visits based on how far away people are from your store when they search for your queries. The example Google gives is, "if your store visit rate is highest within 1 mile of a store, you could apply targeting around that specific radius. You could then set higher bids for nearby consumers and show them specialized ads like "Get up to 50% off in-store with holiday doorbuster deals until noon!"
This new store visits distance reporting is available now for Search campaigns and will be rolling out to Shopping campaigns soon, Google said.
The store visits performance is also coming to the geographic and user locations reports. Google explained that "this will allow you to see which geographic areas are driving the most ad clicks that result in a store visit. For example, are ads in Los Angeles and London contributing the most store visits? Use this insight to decide whether to increase your budget and bidding investment in those areas."
Forum discussion at Google+.
