Google announced this week a new kind of AdWords shopping ad format called "Shop the Look." It basically will show you Google Shopping results based on a query that matches cloths out of Fashion Week.
Let’s say you’re looking for a new outfit to wear to a wedding. If you search for “cocktail attire”, you could see an image of a popular fashion blogger wearing a black cocktail dress, heels and sunglasses. You can shop those exact (or visually similar) products featured in the image by tapping through and exploring the relevant products shown in the form of Shopping ads. As with standard Shopping ads, retailers will be charged on a cost-per-click basis, and all impressions and clicks will be reported within existing Shopping campaigns.
Here is how it works:
A WebmasterWorld thread shares the thoughts of affiliates, "The lives of independent affiliate marketers just got a bit harder . . once again. Google giveth traffic. Google taketh traffic away. Weep not for the memories."