Google: More Traffic Doesn't Mean You Need More Links

Sep 9, 2016 - 7:59 am 24 by

Gray Gradient Links Google 1900px

John Mueller of Google answered a question in the Google Hangout on Google+ saying a site that is getting more and more traffic, doesn't necessarily need to get more and more links to match that traffic increase. Basically the question was does Google expect a site that sees more traffic to also see more links and if not, the rankings might decline?

Here is the actual question:

Would you say that the more traffic the site receives from google, the more links and recommendations should that site generate in order to stay ranking and move to a higher level?

Here is John's answer:

I don't know.

Sometimes that happens naturally, sometimes that doesn't happen so naturally. I think that isn't necessarily related directly so it's not the case that we say. oh we send you this much traffic therefore we expect you to get more links over time because of that. That's usually not not the way that it works.

Here is the video embed at the start time:

Forum discussion at Google+.


Popular Categories

The Pulse of the search community


Search Video Recaps

Google Core Update Volatility, Helpful Content Update Gone, Dangerous Search Results & Ads Confusion - YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: April 16, 2024

Apr 16, 2024 - 4:00 pm
Google Search Engine Optimization

Google Will Fight Site Reputation Abuse Spam Both With Manual Actions & Algorithms

Apr 16, 2024 - 7:51 am

Google Search Tests Thumbs Up/Down Buttons In Product Grid Results

Apr 16, 2024 - 7:41 am
Google Ads

Google Ads "Similar Product" Carousel

Apr 16, 2024 - 7:31 am
Google Search Engine Optimization

Clarification: Google Search Supports Images Referenced From src Attribute

Apr 16, 2024 - 7:21 am
Google AdSense

Google AdSense New Ad Intents Formats - Links & Anchors In Content

Apr 16, 2024 - 7:11 am
Previous Story: Google AdWords Shop The Look Ads