Google AdWords Searches Card Helps Spot Search Trends

Aug 24, 2017 - 8:00 am 2 by
Filed Under Google Ads

Google Adwords Quality

Google AdWords has a "card" on the new AdWords interface named "searches card" that aims at showing advertisers rising search trends. Specifically you can see which words your customers are using to search for you on, and refine your keywords for better performance, Google said.

The feature is at least a month old, could be older, but I never saw it before and Google just promoted it on both Google+ and Twitter.

This is what the card can look like:

click for full size

These searches card are available on the overview page in the new Google AdWords user interface, after you click on a search ad campaign. More details are in this help document.

Forum discussion at Google+ and Twitter.


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