Confirmed: Google AdWords Query Not Passing In Referer String

Apr 22, 2014 - 8:40 am 6 by
Filed Under Google Ads

Google AdWords Not ProvidedAs you know, Google AdWords went not provided, although there are ways to get the data and for the data to not be as secure as you want.

That being said, I decided to confirm and test this by setting up a test. I created an add that lead to my secure referer test page, where I can truly test if query data is being passed from HTTPS to HTTPS via referer.

The ad was set up to go to "https://referer.rustybrick.com/:

SSL AdWords Ad - Not Provided

Then when I clicked through, it technically should show the query data in the referer string but it did not, because that is how Google handles not provided, they strip it out, even from SSL to SSL (which is not the standard).

Here is what I saw:

SSL AdWords Ad - Not Provided Result

As you can see, there is no sign of the query in that string.

Again, most advertisers didn't use the referer data for getting to this data. They used the search keyword reports in AdWords or the API or tools that use the API. But it is nice to confirm it is really gone from the referer data.

Forum discussion at Google+.

Note: I am offline today and this post was pre-scheduled to be automatically posted. So if I am delayed in responding to issues or comments, I apologize in advance.

 

Popular Categories

The Pulse of the search community

Follow

Search Video Recaps

 
Google Core Update Flux, AdSense Ad Intent, California Link Tax & More - YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Google Search Engine Optimization

Google: We Won't Change The 301 Redirect Signals For Ranking & SEO

Apr 24, 2024 - 7:51 am
Google

Google Image Search Tests Tablet Like Design Interface

Apr 24, 2024 - 7:41 am
Google Search Engine Optimization

Google: Our Link Best Practices Doc Are Still Good Guidelines

Apr 24, 2024 - 7:31 am
Google Ads

Google Ads Established In Extensions

Apr 24, 2024 - 7:21 am
Bing Search

Bing Tests Lock Icon In New Search Snippet Location

Apr 24, 2024 - 7:11 am
Search Forum Recap

Daily Search Forum Recap: April 23, 2024

Apr 23, 2024 - 4:00 pm
Previous Story: 75% Of SEOs Want Yahoo To Return To Search