Google AdWords To Go Not Provided Also?

Apr 9, 2014 - 8:59 am 9 by
Filed Under Google Ads

Google AdWords Not ProvidedAs you may have heard already via AJ Ghergich or my post referencing his on Search Engine Land - it seems incredibly likely that the changes coming to not provided via Google is that they will apply the same rule they have for organic referrer data to AdWords referrer data.

I spoke to the sources of this "rumor" directly as well and I am trusting the source for a lot of reasons.

In short, it seems Google will be announcing very soon that not only will organic search results not pass referrer keyword data but also AdWords ads. Why? Well (1) there as a lot of hypocrisy around just stripping keyword data for organic and not ads and (2) this makes the whole logic behind stripping the data more (not fully) logical.

It seems that your analytics packages will also show [not provided] for your AdWords ads in the near future.

Google would not confirm these reports with me or anyone else.

What about auto-tagging and exact match and stuff like that? I have no clue. Since Google won't confirm it, I have no one to ask how that may or may not work. I guess we wait for the official announcement so we can dig into how this will be implemented and exactly how this will impact advertisers.

I am sure, just like Webmaster Tools shows the data, so will AdWords reports. But still, the analytics reports will most likely not have that data.

Forum discussion at Google+.

Update: The rumors were indeed true, read more about it over here.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Google News

Google Won't Be Broken Up In Monopoly Case But Required To Share Search Data

Sep 2, 2025 - 5:50 pm
Search Forum Recap

Daily Search Forum Recap: September 2, 2025

Sep 2, 2025 - 10:00 am
Google Search Engine Optimization

September 2025 Google Webmaster Report

Sep 2, 2025 - 7:51 am
Google Ads

New Google Ads Checkboxes To Filter Campaigns

Sep 2, 2025 - 7:41 am
Google Ads

Google Ads AI Max Not Designed To Go More Aggressively After SPN Inventory

Sep 2, 2025 - 7:31 am
Google Ads

Google Ads Search Google Maps For Location Assets

Sep 2, 2025 - 7:21 am
 
Previous Story: Google: Our Algorithms Picked Up On Your Keyword Stuffed Page