New Google AdWords Bid Strategies Reports

Nov 12, 2014 - 7:48 am 2 by
Filed Under Google Ads

Google AdWords BiddingGoogle announced on Google+ that the AdWords reporting interface now has two new reports around bid strategies. If you do not see them yet, don't worry, they are rolling out over the next few days.

The new reports are around bid strategies that help advertisers better analyze their CPAs.

Report A: Strategy-Level Report:

The new strategy-level report shows how your bid strategies are performing at a glance, letting you easily compare metrics like conversions, cost, and CPA. You can also quickly make changes to your bid strategies right from the report, saving you time and effort.

Report B: Bid Strategy Status Report:

The new strategy-level report also includes a ‘bid strategy status' that shows whether your bid strategies are running at their full potential. There are a few different states for your strategies. For example, a "_learning_" status means your bid strategy needs more time to optimize your bids, while you may need to make changes to a "_limited_" bid strategy before it can fully optimize.

click for full size

Forum discussion at Google+.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
- YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: April 28, 2025

Apr 28, 2025 - 10:00 am
Google

Deposition: Google Used Search Signals & Data To Train Gemini AI Models

Apr 28, 2025 - 7:41 am
Bing Search

Bing Copilot Answer More Videos Section

Apr 28, 2025 - 7:31 am
Google

Google Tests New Shipping, Returns & Payment Section In Retail Knowledge Panel

Apr 28, 2025 - 7:21 am

Apple Updates Applebot Docs: Explaining Applebot-Extended vs Applebot

Apr 28, 2025 - 7:11 am
Google Search Engine Optimization

Google Search Console API Data Stuck On April 22

Apr 28, 2025 - 5:56 am
Previous Story: Union Square, San Francisco Android Ad