Google AdWords Ad Grantees Using Maximize Conversion Bidding May See Unusual Higher Cost Per Clicks

Feb 9, 2018 • 7:29 am | comments (6) by | Filed Under Google Ads (AdWords)

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Google's community manager, Michelle, in the AdWords forum said there may be "some edge cases" where switching your bidding strategy from any of the available options to maximize conversions bidding may result in high swings and spikes in your CPC, cost per click, prices.

Michelle from Google wrote in this Google AdWords Help thread:

We've been reviewing some edge cases where this happens - I'm sorry to hear you've been affected. We're working on a solution as I type. For now, you could switch to Target CPA or Target ROAS to apply an upper bound that you're comfortable with.

Here are some screen shots from advertisers showing the huge increase in cost when they make the switch:

Google Adwords Max Conversion Bids Insane

Google Adwords Max Conversion Bids High

It is unclear how many are impacted, but Michelle makes it sound like it is a really small number, as in an "edge case" that only impacts very few.

There are at least two threads with complaints about this in the Google AdWords Help Forums. So it isn't a huge explosion of complaints but a confirmed issue by Google.

Forum discussion at Google AdWords Help Forums.

Update: This only impacted a limited number of those in the AdWords Grant program, where Google gives them free ad money.

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