Google AdWords Ad Grantees Using Maximize Conversion Bidding May See Unusual Higher Cost Per Clicks

Feb 9, 2018 - 7:29 am 6 by
Filed Under Google Ads

Green Spotlight AdWords Google 1900px

Google's community manager, Michelle, in the AdWords forum said there may be "some edge cases" where switching your bidding strategy from any of the available options to maximize conversions bidding may result in high swings and spikes in your CPC, cost per click, prices.

Michelle from Google wrote in this Google AdWords Help thread:

We've been reviewing some edge cases where this happens - I'm sorry to hear you've been affected. We're working on a solution as I type. For now, you could switch to Target CPA or Target ROAS to apply an upper bound that you're comfortable with.

Here are some screen shots from advertisers showing the huge increase in cost when they make the switch:

Google Adwords Max Conversion Bids Insane

Google Adwords Max Conversion Bids High

It is unclear how many are impacted, but Michelle makes it sound like it is a really small number, as in an "edge case" that only impacts very few.

There are at least two threads with complaints about this in the Google AdWords Help Forums. So it isn't a huge explosion of complaints but a confirmed issue by Google.

Forum discussion at Google AdWords Help Forums.

Update: This only impacted a limited number of those in the AdWords Grant program, where Google gives them free ad money.

 

Popular Categories

The Pulse of the search community

Follow

Search Video Recaps

 
Google Ranking Volatility, Tons Of Google Bugs, Most Read Articles, Bing Deep Search & Quality... - YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: March 1, 2024

Mar 1, 2024 - 4:00 pm
Search Video Recaps

Search News Buzz Video Recap: Google Ranking Volatility, Tons Of Google Bugs, Most Read Articles, Bing Deep Search & Quality & SEOs Not Loving Google

Mar 1, 2024 - 8:01 am
Google

Google Court Document Says Search Quality Continues To Improve

Mar 1, 2024 - 7:51 am
Google Search Engine Optimization

Google Structured Data Carousels Beta Documentation Added

Mar 1, 2024 - 7:41 am
Google

Now You Can Opt Out Of Google Search Place Entities In Page Insights

Mar 1, 2024 - 7:31 am
Google Maps

Google Updates Business Profiles Customer Interactions Every Few Days

Mar 1, 2024 - 7:21 am
Previous Story: Pratik Dholakiya: The Search Community Honors You