Google AdWords Keyword Planner Modifying Your Keywords

Sep 12, 2016 - 8:23 am 15 by
Filed Under Google Ads

Wrenches2 AdWords Google 640

If you try the Google Keyword Planner tool today you might run into a surprise where the tool is not always showing you the data for the exact keyword phrase or word you plugged into the tool. So if you enter in [search engine optimization] Google will show you at the top the phrase [seo] instead.

I received a bunch of notifications about this over the weekend. Here is one on Twitter from Jack Stonehouse who wrote "odd happenings with the keyword planner, seems to be showing the most searched for variant." He shared this screen shot:

click for full size

RankRanger posted a deep dive on this today going through this change. They said "Google's keyword research tool is now altering search queries, presenting results that don't exactly match the initial phrase. As a result, Keyword Planner is at times showing results that not only don't match the query exactly, but seriously deviate from the possible intent behind it." I recommend you check out their blog post to understand how serious this can be for some keywords.

I do not see any feedback from Google on this yet but we are on the case.

This has come after Google restricted access to the keyword planner tool to many and truth is, they expanded that restricted access over the past week or so.

Update: This supposedly started back in July but now they are being more "transparent" about it.

Forum discussion at Twitter.

 

Popular Categories

The Pulse of the search community

Follow

Search Video Recaps

 
Google AI Overviews, Ranking Volatility, Web Filter, Google Ads AI Summaries & More - YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: May 20, 2024

May 20, 2024 - 4:00 pm
Google Search Engine Optimization

Google Working On Surfacing More Content That Comes From The Heart

May 20, 2024 - 7:51 am
Google Search Engine Optimization

Danny Sullivan: We Speak Directly To Engineers Working On Google Ranking Systems

May 20, 2024 - 7:41 am
Google Search Engine Optimization

Comments To Notes In Google Search?

May 20, 2024 - 7:31 am
Google

Google Says Notes On Search Now Ends Soon

May 20, 2024 - 7:21 am
Bing Search

Bing Lets You Turn Off AI Responses But Google Doesn't Let You Turn Off AI Overviews

May 20, 2024 - 7:11 am
Previous Story: Google Tests "Helpful" Button In Google Reviews