10.5 brings mostly functionality around the shopping campaigns. Specifically product groups, upload and check changes, make bulk edits and more around shopping campaigns. Plus it brings more support for Google Display Network specifically new interest category, in-market audiences, has been added to the “Assign Audience” drop-down. And the “Targeting Optimization” drop-down now includes options for “Aggressive” targeting, “Conservative” targeting and “Disabled.”
Here is the changelog:
Shopping campaign management is now available in AdWords Editor. You can view and update Shopping campaign settings, but campaigns and ad groups can only be created in the AdWords frontend. If you copy or import a Shopping campaign to AdWords Editor, it will be duplicated as a Search Only campaign, without product groups.
Within a selected Shopping campaign, product groups (also known as product partitions or shopping criteria) are available under Targeting. You can, among other basic tasks:
- Download from or upload product groups to the AdWords frontend.
- Bulk edit product group bids and destination URLs.
- Switch a product group between Biddable and Excluded.
- Import changes to existing product groups with XML/CSV or export to XML/CSV/HTML.
AdWords Editor doesn’t allow you to create, delete, or pause product groups.
Deleted ads no longer downloaded
AdWords Editor no longer downloads deleted ads. The "Hide deleted ads" setting has been removed.
Conservative or aggressive targeting
Targeting optimization settings (on the Ad Groups tab) for Display Network only campaigns now includes Conservative targeting and Aggressive targeting options.
The "In-market buyers (ROI)" interests category is now available when assigning audiences in AdWords Editor.
Forum discussion at Google+.