Google AdWords Editor 10.5

Jul 8, 2014 - 8:22 am 0 by
Filed Under Google Ads

Google AdWords EditorGoogle has released version 10.5 of the AdWords Editor.

10.5 brings mostly functionality around the shopping campaigns. Specifically product groups, upload and check changes, make bulk edits and more around shopping campaigns. Plus it brings more support for Google Display Network specifically new interest category, in-market audiences, has been added to the “Assign Audience” drop-down. And the “Targeting Optimization” drop-down now includes options for “Aggressive” targeting, “Conservative” targeting and “Disabled.”

Here is the changelog:

Shopping campaigns

Shopping campaign management is now available in AdWords Editor. You can view and update Shopping campaign settings, but campaigns and ad groups can only be created in the AdWords frontend. If you copy or import a Shopping campaign to AdWords Editor, it will be duplicated as a Search Only campaign, without product groups.

Product groups

Within a selected Shopping campaign, product groups (also known as product partitions or shopping criteria) are available under Targeting. You can, among other basic tasks:

  • Download from or upload product groups to the AdWords frontend.
  • Bulk edit product group bids and destination URLs.
  • Switch a product group between Biddable and Excluded.
  • Import changes to existing product groups with XML/CSV or export to XML/CSV/HTML.

AdWords Editor doesn’t allow you to create, delete, or pause product groups.

Deleted ads no longer downloaded

AdWords Editor no longer downloads deleted ads. The "Hide deleted ads" setting has been removed.

Conservative or aggressive targeting

Targeting optimization settings (on the Ad Groups tab) for Display Network only campaigns now includes Conservative targeting and Aggressive targeting options.

In-market audiences

The "In-market buyers (ROI)" interests category is now available when assigning audiences in AdWords Editor.

Forum discussion at Google+.

 

Popular Categories

The Pulse of the search community

Follow

Search Video Recaps

 
Google Core Update Rumbling, Manual Actions FAQs, Core Web Vitals Updates, AI, Bing, Ads & More - YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: March 18, 2024

Mar 18, 2024 - 4:00 pm
Google Updates

Google Urges Patience As The March 2024 Core Update Continues To Rollout

Mar 18, 2024 - 7:51 am
Google

Official: Google Replaces Perspective Filter With Forums Filter

Mar 18, 2024 - 7:41 am
Google Maps

Google Business Profiles Now Offers Additional Review After Appeal Is Denied

Mar 18, 2024 - 7:31 am
Google Maps

EU Searchers Complaining About Google Maps Features Changes Related To DMA

Mar 18, 2024 - 7:21 am
Google

Google Showing Fewer Sitelinks Within Search

Mar 18, 2024 - 7:11 am
Previous Story: Google AdWords: "Delete" Is Now "Remove"