Google is offering some tips for optimizing your AdWords campaigns for the Easter holiday this coming Sunday.
AdWords representative, Mini, offered up these tips on Good Friday. The tips include keyword ideas, ad text creatives, biding and budgeting, display network ideas and more. Here they are:
Keywords: Add Easter specific keywords along with regular keywords. eg: If you normally have 'gift cards' as a keyword, now make sure you add 'easter gift cards', 'easter gifts' etc as keywords.
Ad Text: In the ad text make sure you add the following:
- Price points. eg: Gifts under $10 etc.
- Special Return policies applicable
- About Easter coupons (if you have any)
- Last minute shopping promotions
After Easter: Keep your after Easter ads ready now, get them approved and keep them paused in your account, so you can be ready to start them after Easter.
Display Network: For Easter and other holidays, image ads work well. So, you can try leveraging the Display Network. Some categories of sites to target are: gift idea sites, gift review sites, easter games sites, easter party sites, easter egg hunt sites, etc.
Post Easter Performance Analysis: Run a keyword performance report to check which keywords gave you the best results. Make a note of these keywords. You can use these keywords with the appropriate holiday prefixes for other holidays. For eg: If 'easter gift baskets' got you good traffic, you can try using 'christmas gift baskets' as one of your keywords during the Christmas season.
Hope this helps those of you trying to make an extra few bucks on Easter.
Forum discussion at Google AdWords Help.