Google AdWords Will Drop Broad Match (Session-Based) Label From Reporting

Jul 15, 2015 - 8:09 am 0 by
Filed Under Google Ads

Google AdWordsGoogle announced on Google+ an "important change" to the AdWords reporting, specifically, Google is going to do away with the "Broad match (session-based)" match type label.

Google said around August 24, 2015, they will be replacing the "Broad match (session-based)" match type label with the "Broad match" match type label in the AdWords Search terms report.

Google said it will be removed from all of the reports and all of the historical reports, so if you want to have that data, you must manually download the data before the 24th of August.

Google clarified at the end that "this is a reporting change and will have no impact on Broad match serving behavior."

Forum discussion at Google+.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
- YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: June 13, 2025

Jun 13, 2025 - 10:00 am
Search Video Recaps

Search News Buzz Video Recap: Google AI Mode Search, Apple Intelligence Updates, Google Live Search, AI Content, SEO & Google Ads

Jun 13, 2025 - 8:01 am
Google

Google Is Now Rolling Out AI Mode In The US

Jun 13, 2025 - 7:51 am
Google Search Engine Optimization

Google Drops Support For Seven Existing Structured Data Markups

Jun 13, 2025 - 7:41 am
Google Ads

Google Ads Shows Audience Size For Custom Segments

Jun 13, 2025 - 7:31 am
Google

Google Search Autocomplete With Back To All

Jun 13, 2025 - 7:21 am
Previous Story: Google Lotto: Google Lottery Numbers In Search