Google AdWords Will Drop Broad Match (Session-Based) Label From Reporting

Jul 15, 2015 - 8:09 am 0 by
Filed Under Google Ads

Google AdWordsGoogle announced on Google+ an "important change" to the AdWords reporting, specifically, Google is going to do away with the "Broad match (session-based)" match type label.

Google said around August 24, 2015, they will be replacing the "Broad match (session-based)" match type label with the "Broad match" match type label in the AdWords Search terms report.

Google said it will be removed from all of the reports and all of the historical reports, so if you want to have that data, you must manually download the data before the 24th of August.

Google clarified at the end that "this is a reporting change and will have no impact on Broad match serving behavior."

Forum discussion at Google+.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: September 2, 2025

Sep 2, 2025 - 10:00 am
Google Search Engine Optimization

September 2025 Google Webmaster Report

Sep 2, 2025 - 7:51 am
Google Ads

New Google Ads Checkboxes To Filter Campaigns

Sep 2, 2025 - 7:41 am
Google Ads

Google Ads AI Max Not Designed To Go More Aggressively After SPN Inventory

Sep 2, 2025 - 7:31 am
Google Ads

Google Ads Search Google Maps For Location Assets

Sep 2, 2025 - 7:21 am
Google

Google Search Mini Game Encourages Searchers To Search More

Sep 2, 2025 - 7:11 am
 
Previous Story: Google Lotto: Google Lottery Numbers In Search