Google AdWords Final URLs Report Gets Conversion Columns Metrics

May 10, 2016 • 8:04 am | comments (2) by | Filed Under Google Ads (AdWords)

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Google quietly announced on Google+ that the Google AdWords Final URLs report is now getting conversion column metrics.

Google said "conversion columns now available for final URLs." Google added this is rolling out to advertisers "starting this week," saying that "advertisers using final URLs will have new columns in the final URLs report in the Dimensions tab."

The new columns will include the following conversion metrics:

  • Conversions
  • Cost-Per-Conversion
  • Conversion Rate
  • Value-Per-Conversion

Here is a screen shot of the report:

click for full size

Forum discussion at Google+.

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