Google: Adult Web Sites Are Not Automatically Spammy Web Sites

May 28, 2014 - 8:39 am 5 — by

Google Image Safe Search LockSome folks in the search space feel that adult sites, pornographic sites, are automatically considered to be spammy by Google. Truth is, while there is a ton of spam in those industries, not all adult sites are spammy.

Google's John Mueller said so in a Stack Exchange thread. He wrote:

Also, "adult" doesn't necessarily mean that it's spammy.

Google has given advice in the past on how to build quality adult sites. There was a time where many adult sites were penalized but Google reversed that penalty.

That being said, many adult sites are spammy because the adult industry is very competitive. But Google has been targeting that spam with their Spam algorithm.

Forum discussion at Stack Exchange.

 

Popular Categories

The Pulse of the search community

Google Search Volatility

More Details

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Google

Google Placing Source Icons At Bottom Of AI Overviews

Nov 11, 2026 - 8:15 pm
Google Ads

Google Ads API Version 26.2 Now Out Available

Nov 11, 2026 - 3:45 pm
Google

Google Search AI Overview Definitions Expanded By Default

Nov 11, 2026 - 2:51 pm
Google Search Engine Optimization

Google: How Moving to a CDN Can Accidentally Overwhelm Your Website

Nov 11, 2026 - 10:55 am
Search Forum Recap

Daily Search Forum Recap: November 11, 2026

Nov 11, 2026 - 10:00 am
Google Ads

New Google Ads Overview Page: Customer Journey Insights

Nov 11, 2026 - 7:51 am
Previous Story: Bing: Webmaster Forums Closing Down, Go To WebmasterWorld Instead