Google AdSense Launches Ad Balance Slider To Show Less Ads

Jan 18, 2017 - 8:28 am 7 by
Filed Under Google AdSense

Wrenches2 AdSense Google 1900px

Google launched a new feature in the new Google AdSense user interface named "Ad balance." Ad balance lets publishers use a slider to show less ads on their sites with the drag and click of a button. Google explained that "ad balance controls help you reduce the number of ads you show to users, specifically the ads that earn you the least revenue, and see how it affects your earnings."

Here is a screen shot of the tool:

click for full size

You can drag and click apply to adjust your ad balance:

Google Adsense Ad Balance Adjustment

It shows you how it may impact your earnings and the number of ads showing.

So you can see, reducing the number of ads, doesn't have an equal drop in ad earnings drop because Google is filling better performing ads first.

Google has a help document on this feature over here.

Forum discussion at WebmasterWorld.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
- YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: July 14, 2025

Jul 14, 2025 - 10:00 am
Google Updates

Google June 2025 Core Update Volatility Remains Heated Through Weekend

Jul 14, 2025 - 7:51 am
Google Search Engine Optimization

Google Updates Merchant Return Policies & Loyalty Programs

Jul 14, 2025 - 7:41 am
Google Ads

Google Local Service Ads Reviews Now Managed By Business Profiles

Jul 14, 2025 - 7:31 am
Google

Google AI Mode With Link Cards Only - A Bug?

Jul 14, 2025 - 7:21 am
Google

Google AI Overviews Now With Many Videos

Jul 14, 2025 - 7:11 am
Previous Story: Google Testing Google My Business Web Site Builder Tool