Are swipeable multi-location assets making their way to Google Ads? Anthony Higman recently spotted what appears to be a test that adds additional information to Location Assets and features horizontal swipeable locations on mobile.
The first thing Higman caught in the wild was a new look for location assets when multiple locations are displayed vertically. Instead of just showing directions, the new layout features review data—not just for the company itself, but also for each specific location:
According to Higman, this could "come back to bite some firms" that have "neglected their review game on sub-locations." In other words, if specific locations (like the one in the graphic above) have poor reviews, those will now be visible, and companies can no longer rely solely on their overall brand rating.
The final test spotted by Higman was what appears to be a swipeable horizontal carousel of locations associated with an ad. While this specific example appeared to be broken at the time, it could be highly valuable for businesses with multiple locations.
For more, see the full post on LinkedIn.
