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Google Ads is testing showing a hyperlinked subheadline or subtitle below the main headline or title of your Google Ads. PPC hubbub posted a screen shot of this on Twitter and Ginny Marvin at Search Engine Land was able to replicate it.
I personally tried to replicate this but I cannot.
Here is the PPC hubbub screen shot:
Here is a screen cast of it in action:
Google testing new format for Headlines in top ad slots. Looks like Headline 1 is much larger than Headline 2. Doesn’t appear to be happening for lower ad slots outside of top 4 @rustybrick #ppcchat pic.twitter.com/WEncaF1vO5
— PPC hubbub 💬 (@ppchubbub) July 30, 2020
Here is Ginny's screen shot:
Ginny only saw the second title link on the first ads, but PPC hubbub saw it on all of them.
I should note, the larger headline for the first listing (either ad or organic) has been going on for a while. But this second hyperlink title is super interesting to me.
Forum discussion at Twitter.
