Google Ads Tests Subtitle Or Headline Links

Jul 31, 2020 - 7:11 am 0 by
Filed Under Google Ads

Google Ads

Google Ads is testing showing a hyperlinked subheadline or subtitle below the main headline or title of your Google Ads. PPC hubbub posted a screen shot of this on Twitter and Ginny Marvin at Search Engine Land was able to replicate it.

I personally tried to replicate this but I cannot.

Here is the PPC hubbub screen shot:

Google Ads Sub Headline Links

Here is a screen cast of it in action:

Here is Ginny's screen shot:

Google Ads Sub Headline Link

Ginny only saw the second title link on the first ads, but PPC hubbub saw it on all of them.

I should note, the larger headline for the first listing (either ad or organic) has been going on for a while. But this second hyperlink title is super interesting to me.

Forum discussion at Twitter.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: July 4, 2025

Jul 4, 2025 - 10:00 am
Search Video Recaps

Search News Buzz Video Recap: Google June 2025 Core Update, Search Volatility, Insights Report, Ads & More

Jul 4, 2025 - 8:01 am
Bing Search

Bing Search Tests Zoomable & Sticky Related Searches

Jul 4, 2025 - 7:51 am
Google

Google AI Mode Can Respond In Non-English Languages

Jul 4, 2025 - 7:41 am
Bing Search

Bing Tests Local Place Listings In Green

Jul 4, 2025 - 7:31 am
Google Ads

Google Merchant Center Gains Automatic Shipping Updates

Jul 4, 2025 - 7:21 am
Previous Story: Google: Links Are Not The Most Important SEO Factor