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Google is testing a new phone ad extension that lets you scan a QR code on your phone to call the number. Also, you can see three images across the ad, which is also a test.
Khushal Bherwani spotted these Google Ads tests and he posted this screenshot on Twitter:
We've seen variations of the three images in ads before but this QR code seems new to me.
Here are more examples of the three images:
🆕 Google again with three images on Desktop serp sponsored ads.
— Khushal Bherwani (@b4k_khushal) August 9, 2023
saw same couple of months ago.https://t.co/1bDINywTCx
cc - @rustybrick pic.twitter.com/6vT3QcJ16f
Have you seen this before?
Forum discussion at Twitter.
Update: Others are seeing this now:
While I'm happy there's more visibility for consumers who want to call, I don't like that these likely count as a full priced click.
— Greg (@PPCGreg) October 25, 2023
Need to look into it more, but my guess is this hurts conversion rate for computers.
No way to turn off these assets based on device currently.
