Google Ads Tests Scan To Call QR Code Extension

Google is testing a new phone ad extension that lets you scan a QR code on your phone to call the number. Also, you can see three images across the ad, which is also a test.

Khushal Bherwani spotted these Google Ads tests and he posted this screenshot on Twitter:

We've seen variations of the three images in ads before but this QR code seems new to me.

Here are more examples of the three images:

🆕 Google again with three images on Desktop serp sponsored ads.

saw same couple of months ago.https://t.co/1bDINywTCx

cc - @rustybrick pic.twitter.com/6vT3QcJ16f

— Khushal Bherwani (@b4k_khushal) August 9, 2023

Have you seen this before?

Forum discussion at Twitter.

Update: Others are seeing this now:

While I'm happy there's more visibility for consumers who want to call, I don't like that these likely count as a full priced click.
Need to look into it more, but my guess is this hurts conversion rate for computers.
No way to turn off these assets based on device currently.

— Greg (@PPCGreg) October 25, 2023

Update 2: Another variation:

Hey @rustybrick adding the 2nd variation

when click on call us tab the open up opens

this is new pic.twitter.com/jEL9cmGwXl

— Khushal Bherwani (@b4k_khushal) December 12, 2023