Google Ads has a new beta named Product Value Optimization that allows advertisers to configure value adjustments to guide automated bidding to optimize for the products that matter for your business goals.
Google actually quietly announced this last June, but it doesn't seem many people spotted it then.
Adriaan Dekker posted about it on LinkedIn late last week and wrote, "Google Ads is testing something pretty interesting, Product value optimization (BETA)."
Here is the screenshot of this setting:
It says, "Set up value adjustments to guide automated bidding to optimize for the products that matter for your business goals."
Google added the key benefits include:
- Optimize to your business goals: Create adjustments to optimize towards what matters, like profit, seasonal sell-through, or best-sellers, and automated bidding will optimize for outcomes based on these rules
- Simplified management: Apply adjustments for different products and attributes, like brands, categories, etc. without altering campaign structure
- Real-Time optimization: Optimize for nuanced value adjustments in real-time with Performance Max and Shopping campaigns
Forum discussion at LinkedIn.
