Google announced several new steering updates for Google Ads Performance Max including first-party audience exclusions, budget reporting, full audience reporting and network segmentation in placement reporting.
Google calls this, "Precision steering for your target audience" with the new "First-party audience exclusions." This enables advertisers to exclude specific customer lists from your Performance Max campaigns, and target the right customers for your business goals. For example, this can help your budget focus on acquiring new customers rather than re-engaging those who have already converted.
Also, there are new insight reports available.
(1) Budget reporting: Access the budget report directly within Performance Max to project your end-of-month spend. Use this to understand how shifting your daily budget impacts your performance.
(2) Network segmentation in placement reporting: We are rolling out the ability to segment placement reports by network. This allows you to identify where your ads have served, giving you the visibility needed to help ensure brand safety. To make it easier to find the placement report, you can now access it in the “When and where ads showed” tab.
(3) Full audience reporting: New upgrades provide detailed performance breakdowns for different audience demographics and segments, including age range and gender.
Forum discussion at X.
