Google Ads Performance Max Products With Brand & Custom Labels

Nov 20, 2023 - 7:51 am 1 by
Filed Under Google Ads

Advertser At Desk

Google has added to the Performance Max product campaigns within Google Ads brand and custom labels. This allows advertisers the quick ability to segment your products also by brand and custom labels.

Thomas Eccel posted about this new feature on X, calling this a "really handy feature." "Some weeks ago I posted about the "Product Types" addition. Now we have even 2 more segments in here," he added.

Here is his screenshot:

Google Ads Performance Max Product Brand Custom Labels

Mike Ryan said this was possible beforehand with a bit of work. He replied to that post saying, "but am I the only one using the Reports tab and Custom Reports? Because this was if not always possible there, then nearly always. I feel like people waiting on UI pre-builds really limit themselves."

True but for all of those who just dabble a bit in Google Ads, this new screen may be something useful?

Forum discussion at X.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: July 4, 2025

Jul 4, 2025 - 10:00 am
Search Video Recaps

Search News Buzz Video Recap: Google June 2025 Core Update, Search Volatility, Insights Report, Ads & More

Jul 4, 2025 - 8:01 am
Bing Search

Bing Search Tests Zoomable & Sticky Related Searches

Jul 4, 2025 - 7:51 am
Google

Google AI Mode Can Respond In Non-English Languages

Jul 4, 2025 - 7:41 am
Bing Search

Bing Tests Local Place Listings In Green

Jul 4, 2025 - 7:31 am
Google Ads

Google Merchant Center Gains Automatic Shipping Updates

Jul 4, 2025 - 7:21 am
Previous Story: Reminder: Google Search Notes Are Public & Can Show In Google's Search Results