Google Ads Performance Max Products With Brand & Custom Labels

Nov 20, 2023 - 7:51 am 1 by
Filed Under Google Ads

Advertser At Desk

Google has added to the Performance Max product campaigns within Google Ads brand and custom labels. This allows advertisers the quick ability to segment your products also by brand and custom labels.

Thomas Eccel posted about this new feature on X, calling this a "really handy feature." "Some weeks ago I posted about the "Product Types" addition. Now we have even 2 more segments in here," he added.

Here is his screenshot:

Google Ads Performance Max Product Brand Custom Labels

Mike Ryan said this was possible beforehand with a bit of work. He replied to that post saying, "but am I the only one using the Reports tab and Custom Reports? Because this was if not always possible there, then nearly always. I feel like people waiting on UI pre-builds really limit themselves."

True but for all of those who just dabble a bit in Google Ads, this new screen may be something useful?

Forum discussion at X.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Google News

Google Won't Be Broken Up In Monopoly Case But Required To Share Search Data

Sep 2, 2025 - 5:50 pm
Search Forum Recap

Daily Search Forum Recap: September 2, 2025

Sep 2, 2025 - 10:00 am
Google Search Engine Optimization

September 2025 Google Webmaster Report

Sep 2, 2025 - 7:51 am
Google Ads

New Google Ads Checkboxes To Filter Campaigns

Sep 2, 2025 - 7:41 am
Google Ads

Google Ads AI Max Not Designed To Go More Aggressively After SPN Inventory

Sep 2, 2025 - 7:31 am
Google Ads

Google Ads Search Google Maps For Location Assets

Sep 2, 2025 - 7:21 am
 
Previous Story: Reminder: Google Search Notes Are Public & Can Show In Google's Search Results