Google Ads Earnings Up 32% While Microsoft Bing Ads Earnings Up 17%

Apr 28, 2021 - 7:51 am 1 by
Filed Under Google News

Google Msft Bing Earnings

Both Microsoft (Bing) and Alphabet (Google) announced earnings last night and both had pretty big uplifts with their search advertising revenues and earnings. Microsoft was up 17% for its search advertising revenue category and Google was up 32% for its search advertising revenue category, year-over-year.

The Microsoft earnings release said "search advertising revenue excluding traffic acquisition costs increased 17% (up 14% in constant currency)." I am not seeing the exact breakdown of dollars here, let me know if you see it. Microsoft's stock is down −6.08 (2.32%) in pre-market trading.

On the Google side, Google saw a 32% lift from $33,763M in Quarter Ended March 31, 2020 compared to $44,684M in Quarter Ended March 31, 2021. That is huge and Google overall saw a 34% earnings increase year-over-year. Google's stock is up +124.45 (5.39%) in pre-market trading.

How much more can Google squeeze out in terms of search ad revenue from us?

Forum discussion at WebmasterWorld.

 

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