Google: Do Follow - Rel="Follow" Is Not A Thing

Apr 28, 2021 - 7:41 am 1 by

Google Follow

Google has a few link attributes that allow you to tell Google not to pass any link signals from the link to the site you are linking to. There is the classic rel="nofollow" and the newer rel="ugc" and rel="sponsored". But no, there is no do follow or rel="follow" attribute.

Yes, sometimes SEOs will call a link that does not have any of the rel="nofollow" and the newer rel="ugc" and rel="sponsored" attributes on them a "do follow link," but no, Google does not say, this link has a rel="follow" on it, we must follow it. Google ignores an attribute that reads rel="follow".

So if you put a rel="nofollow" and a rel="follow" on the same link, then Google will ignore the rel="follow" and respect the rel="nofollow" directive.

John Mueller of Google confirmed this on Twitter saying "We don't use "follow" - it's ignored like any other unused attribute."

Forum discussion at Twitter.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: February 13, 2026

Feb 13, 2026 - 10:00 am
Search Video Recaps

Search News Buzz Video Recap: Google Volatility, Bing AI Performance Reports, New AI Mode Retail Ads, UCP Checkout & ChatGPT Ads Go Live

Feb 13, 2026 - 8:01 am
Google Search Engine Optimization

Where Are Those New Google Search Console Features?

Feb 13, 2026 - 7:51 am
Google Ads

Google Ads Product Eligibility View Across Campaigns

Feb 13, 2026 - 7:41 am
Google Search Engine Optimization

Google Still Recommends You Focus On Visible Anchor Text For Links

Feb 13, 2026 - 7:31 am
Google Ads

Google Ads Recommended Experiments

Feb 13, 2026 - 7:21 am
 
Previous Story: The Layer On Top Of Google Search Web Rendering Service