Google Ads Hold Music Driving Some Advertisers Crazy

Mar 13, 2026 - 7:11 am 0 by
Filed Under Google Ads

Woman Phone Hold Google Ads

Have you ever waited on hold for support with Google Ads? Do you enjoy the hold music that Google selected for your wait time? Well, some advertisers say it can drive you crazy.

Patrick J Garrett posted on Bluesky asking Ginny Marvin, the Google Ads Liaison, to do something about it. He said, "With an average hold time of 3-5 minutes with a repeating ~ 25 second classical music piece, it's enough to drive one crazy."

He suggested maybe changing up the music, so it doesn't continuously repeat over and over again.

He wrote:

Any chance you could work your magic & get the ads support hold music updated? With an average hold time of 3-5 minutes with a repeating ~ 25 second classical music piece, it's enough to drive one crazy. Longer musical piece of a fresh rotation would be amazing. Pls/thx!

Ginny Marvin from Google replied that she will pass along the feedback. Here is her full response:

Hi Patrick! I don't have the slightest insight into hold music programming, much less sway over it. But I will pass along the feedback!

I found this funny, on some level, so I wanted to share it here.

Forum discussion at Bluesky.

 

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