Google Ads Tests Expandable & Collapsible Carousel Ads & Refinements

Oct 15, 2024 - 7:51 am 34 by
Filed Under Google Ads

Google Ads Collapsed

Google is testing a new search ad format that lets you expand and collapse the sponsored search ads. When you expand the ads, it then shows a carousel of search ads. Google is also testing search refinements under search ads.

These tests were both spotted by Khushal Bherwani who posted the expandable and collapsible search product ads on X - here is a GIF of it in action:

Google Expandable Toggle Search Ads

Here is a static image of one of the sections expanded and the other closed:

Google Expandable Toggle Search Ads

Khushal also noticed Google adding search refinements within the search ads box, and posted that on X as well:

Google Ads Search Refinements

I am not sure why Google would hide ads, but I do understand the refinements. So I guess this is a way to trigger people to show more ads for more queries but it requires some action on part of the searcher to trigger these ads.

Forum discussion at X.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: February 5, 2025

Feb 5, 2025 - 10:00 am
Google Updates

Google Search Ranking Volatility Hits February 4th & 5th

Feb 5, 2025 - 7:51 am
Bing Ads

Microsoft Advertising Lists Performance Max & Feature Updates

Feb 5, 2025 - 7:41 am
Google

Google AI Overviews With Detailed Comparison Mode

Feb 5, 2025 - 7:31 am
Google News

Alphabet Google Ad Revenue Up 10% Again, Hitting $72.5 Billion

Feb 5, 2025 - 7:21 am
Google

Report: Google AI Overviews Are Killing Click Through Rates

Feb 5, 2025 - 7:11 am
Previous Story: Bing Search Recipes Cheat Publishers?