Bing Search Recipes Cheat Publishers?

Oct 15, 2024 - 7:41 am 7 by
Filed Under Bing Search

Blue Tree Fallen Forest

The other day I wrote about a Google test named Quick view for recipes that gave the searcher no reason, whatsoever, to click over the the publishers site. But then I was notified that Bing has something just as bad and it is fully live, it is not a test.

Inspired Taste, a small recipe site, spotted this and posted about it on X - they wrote, "I also wish that Bing would unship showing our entire tahini recipe (and others) in search results! This is out right theft!"

Here is a GIF of it in action:

Bing Recipe Result

Here is a static screenshot where you get the recipe, photos, description, prep time, step-by-step directions, ingredients and nutritional details, all without going to the publishers site. Yes, that is Inspired Taste's recipe, and Inspired Taste is calling Bing out for theft.

Glenn Gabe is right, "Google tests "Quick view" for recipes. Everyone goes nuts. Bing showing full recipes in SERPs (and NOT a test). Crickets chirp." For sure, but who goes to Bing? Hence the graphic above, the blue tree falling in a forest with no one around...

Forum discussion at X.

Update: Did Bing revert this feature? Now Bing is showing less of the recipe:

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Google Search Engine Optimization

September 2025 Google Webmaster Report

Sep 2, 2025 - 7:51 am
Google Ads

New Google Ads Checkboxes To Filter Campaigns

Sep 2, 2025 - 7:41 am
Google Ads

Google Ads AI Max Not Designed To Go More Aggressively After SPN Inventory

Sep 2, 2025 - 7:31 am
Google Ads

Google Ads Search Google Maps For Location Assets

Sep 2, 2025 - 7:21 am
Google

Google Search Mini Game Encourages Searchers To Search More

Sep 2, 2025 - 7:11 am
Bing Ads

Microsoft Advertising: Here's Why Your Bid May Be Over The Max CPC

Sep 2, 2025 - 7:05 am
 
Previous Story: Google Ads To Remove Data Older Than 11 Years Ago