Official Google Ads Channel‬‭ Reporting For Performance Max & More

May 1, 2025 - 7:21 am 0 by
Filed Under Google Ads

Google Ads Reporting

In early March, it was leaked that Google Ads will be rolling out channel reporting for Performance Max campaigns. Well, now it is official, Google said they are introducing "‭new‬‭ channel-level‬‭ reporting‬‭ in‬‭ Performance‬‭ Max" plus, "full‬‭ search‬‭ terms‬‭ reporting‬ and‬‭ more‬‭ detailed‬‭ asset‬‭ reporting‬‭ that‬‭ show‬‭ you‬‭ all‬‭ the‬‭ metrics‬‭ for‬‭ individual‬‭ assets.‬"

Google explained:

Channel‬‭ performance‬‭ reporting‬‭ helps‬‭ you‬‭ understand‬‭ how‬‭ your‬‭ Performance‬‭ Max‬‭ campaign‬‭ is‬ delivering‬‭ results‬‭ across‬‭ Google’s‬‭ full‬‭ range‬‭of‬‭ channels‬‭ and‬‭ inventory.‬‭ On‬‭ the‬‭ new‬‭ "Channel‬‭ performance" page,‬‭ you’ll‬‭ find‬‭ a‬‭ campaign-level‬‭ performance‬‭ summary‬‭ along‬‭ with‬‭ a‬‭ new‬‭ data‬ visualization‬‭ that‬‭ makes‬‭ it‬‭ easier‬‭ to‬‭ dive‬‭ into‬‭ which‬‭ channels‬‭ you’re‬‭ engaging‬‭ customers‬‭ on‬‭ and‬ how‬‭ they’re‬‭ contributing‬‭ to‬‭ your‬‭ conversion‬‭ goals.‬

Drill‬‭ into‬‭ specific‬‭ channels‬‭ to‬‭ understand‬‭ how‬‭ they‬‭ play‬‭ a‬‭ part‬‭ in‬‭ driving‬‭ performance‬‭ and‬‭ to‬‭ find‬‭ potential‬‭ areas‬‭of‬‭ improvement.‬‭ For‬‭ example,‬‭ a‬‭ home‬‭ and‬‭ garden‬‭ retailer‬‭ might‬‭ see‬‭ that‬‭ they’re‬‭ performing‬‭ well‬‭ on‬‭ YouTube‬‭ and‬‭ decide‬‭ to‬‭ invest‬‭ in‬‭ additional‬‭ video‬‭ assets‬‭ to‬‭ drive‬‭ even‬ more‬‭ conversions.‬‭ We’ll‬‭ also‬‭ surface‬‭other‬‭ helpful‬‭ reports‬‭ on‬‭ the‬‭ Channel‬‭ performance‬‭ page.‬ For‬‭ instance,‬‭ to‬‭ further‬‭ explore‬‭ Display‬‭ and‬‭ YouTube‬‭ results,‬‭ you’ll‬‭ find‬‭ a‬‭ link‬‭ to‬‭ placement‬‭ reports.‬

Here is a GIF of it in action:

Pmax Channel Reporting Google Gif

Here are some more static images:

Google Ads Channel Performance Reporting Main

Google Adschannel Performance Reporting Wo Product Data

Google Ads Channel Performance Reporting Click Into Channel

Google Ads Channel Distribution Table

Google also is rolling out full search term reporting. Google said ‭"Search‬‭ terms‬‭ reporting‬‭ is‬‭ rolling‬‭ out‬‭ now, ‭on‬‭ top ‬‭of‬‭ existing‬‭ Search‬‭ terms‬‭ insights‬‭." You can "use‬‭ this‬‭ information‬‭ to‬‭ create‬‭ new‬‭ text‬‭ assets‬‭ geared‬‭ towards‬‭ your‬‭ highest-performing‬‭ search‬ terms.‬‭ Or‬‭ if‬‭ you‬‭ discover‬‭ any‬‭ search‬‭ terms‬‭ that‬‭ aren’t‬‭ a‬‭ good‬‭ fit‬‭ for‬‭ your‬‭ business,‬‭ apply‬‭ campaign-level‬‭ negative‬‭keywords‬‭or‬‭ brand‬‭ exclusions‬‭ as‬‭ needed,‬‭ while‬ ‭keeping‬‭ an‬‭ eye‬‭ on‬ your‬‭ performance‬‭ to‬‭ make‬‭ sure‬‭ you’re‬‭ not‬‭ limiting‬‭ your‬‭ reach," Google added.

Also, Google Ads is "adding‬‭ impressions,‬‭ clicks‬‭ and‬‭ cost‬‭ so‬‭ you‬‭ can‬‭ see‬‭ a‬‭ wider‬‭ range‬‭ of‭ metrics,‬‭ and‬‭ expanding‬‭ this‬‭ reporting‬‭ beyond‬‭ Performance‬‭ Max‬‭ to‬‭ Search‬‭ and‬‭ Display‬‭ campaigns.‬‭ Use‬‭ this‬‭ data‬‭ to‬‭ understand‬‭ which‬‭ asset‬‭ types‬‭ and‬‭ themes‬‭ drive‬‭ the‬‭ most‬‭ impact‬ so‬‭ you‬‭ can‬‭ prioritize‬‭ what‬‭ to‬‭ build‬‭ next‬‭ and‬‭ maximize‬‭ your‬‭ variety‬‭ and‬‭ Ad‬‭ Strength‬‭."

Google Ads Asset Reporting Static

Google Ads Diagnostics

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