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Google has a new special ad unit for a limited time for the Black Friday and Cyber Monday holiday shopping season. Ginny Marvin at Search Engine Land said this limited time ad unit is running for some advertisers now through November 27th.
Here is a screen capture of the ad unit:
I see other variations of this as well:
It can be triggered for queries related to black friday deals or cyber monday deals, so you can try them yourself.
To make these yourself, in Google Ads go to add promotion extensions and select the Black Friday or Cyber Monday labels. Here is a screen shot from Ginny:
Forum discussion at Twitter.
