Google announced this week they have published the AMP version of how they should handle ads on AMP, also known as A4A.
Google said:
It is early days for AMP for ads, or A4A, but after announcing the effort on GitHub a few weeks ago, the team has merged their pull request into AMP and is in the process of setting up a live experiment. AMP itself will continue to support non-AMP ad creatives to allow for a gradual transition of the wider ecosystem.
Here is a GIF that shows how much faster ads load in AMP with A4A:
Seems pretty quick!
Malte Ubl from Google shared on Google+ that ads for AMP will:
- be safe & behave well
- use much less bandwidth
- maximize battery life
- run at 60 frames per second
Forum discussion at Google+.
