Google AMP Ads: A4A

Jul 22, 2016 • 7:49 am | comments (2) by twitter | Filed Under Google Ads (AdWords)
 

google amp

Google announced this week they have published the AMP version of how they should handle ads on AMP, also known as A4A.

Google said:

It is early days for AMP for ads, or A4A, but after announcing the effort on GitHub a few weeks ago, the team has merged their pull request into AMP and is in the process of setting up a live experiment. AMP itself will continue to support non-AMP ad creatives to allow for a gradual transition of the wider ecosystem.

Here is a GIF that shows how much faster ads load in AMP with A4A:

Seems pretty quick!

Malte Ubl from Google shared on Google+ that ads for AMP will:

  • be safe & behave well
  • use much less bandwidth
  • maximize battery life
  • run at 60 frames per second

Forum discussion at Google+.

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