Google Explains 301 Redirects Are Not Links But...

Apr 3, 2019 - 9:04 am 13 by

Google Juice

Google's John Mueller said that while 301 redirects are not seen by Google as links, the links pointing to the redirected page can pass through to the destination page. But 301s are primarily used for canonical purposes by Google he said.

John posted on Twitter, "No, we wouldn't count that [a 301 redirect] as a link." "It's more a helper with picking the canonical URL across a set of URLs," he added.

John added, "However, links to the redirecting URL could be seen as links to the redirection target."

Here are the tweets:

Now we can get into the debate about 301s passing link signals versus 302s, and so forth. :)

Forum discussion at Twitter.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
- YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: June 12, 2025

Jun 12, 2025 - 10:00 am
Google Search Engine Optimization

Google Softens Its Stance On Automated Translation Using AI

Jun 12, 2025 - 7:51 am
Google Ads

Google Ads Policy Update: Individual Accounts Can Be Paused Over Manager Account Violations

Jun 12, 2025 - 7:41 am
Google Maps

Google Business Profiles Changes Add Updates To Posts

Jun 12, 2025 - 7:31 am
Google

Google Search Tests Stock Level Colors

Jun 12, 2025 - 7:21 am
Google Ads

Google Ads Asset-Level PMax Reporting Rolling Out To Some

Jun 12, 2025 - 7:11 am
Previous Story: Google Trick For Sites Not Ready To Be Listed In Google