Myth: Google Needs 30-60 Days To Index New Backlinks

Oct 20, 2020 - 7:11 am 7 by

Google Hour Glass

Here is a new myth, that says Google requires 30-60 days for it to discover, index and then use new backlinks it finds for your web site. That is not true, Google can do all of that within minutes and hours.

Someone said "Google takes 30 to 60 days for index the backlink." John Mueller of Google said not true, he said "that's not the case."

Here are those tweets:

I suspect this came from the old days, when Google use to do Google Dances. Back then, everything had to wait from 30-60 days but that was back in 2003 and earlier.

So no worries, if you get a solid link from a solid site, Google can likely pick that up much sooner than two months.

Forum discussion at Twitter.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
- YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: February 27, 2026

Feb 27, 2026 - 10:00 am
Search Video Recaps

Search News Buzz Video Recap: Google Discover Core Update Done, Search Volatility, Search Serving Bug, AI Prompt Injection, Google Ads, Local & Bing

Feb 27, 2026 - 8:01 am
Google

Videos: Google Search On HTML & Google Ads On Search Experiences

Feb 27, 2026 - 7:51 am
Bing Ads

Microsoft Advertising Rolls Out Self-Service Negative Keyword Lists

Feb 27, 2026 - 7:41 am
Google Ads

Google Ads Text Guidelines Rolling Out To All In AI Max

Feb 27, 2026 - 7:31 am
Google

Google Tests Web Mentions In Retailer Store Pages

Feb 27, 2026 - 7:21 am
 
Previous Story: Google Hanging Dog Bed