Google: Follower Count Is Not A Google Search Ranking Factor

Nov 22, 2023 - 7:51 am 3 by

Social Media Influencers Google Logo

Danny Sullivan, Google's Search Liaison, confirmed on X that follower count is not used as a search ranking factor by Google Search.

Sullivan said, "It is not," when asked "Google now shows the number of followers on SERPs. What I'd like to know: Is follower count a ranking factor for social media profiles? So far I haven't recognized a dependency, but maybe it's taken into account anyway?"

Here are those posts:

As a reminder, the follower count is now live in the Google search results for some social media website landing pages. Google began testing this feature in April 2023 and it fully went live this week.

Just because Google shows a follower count in the search results, it does not mean that it uses that for anything but display.

Forum discussion at X.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
- YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: February 13, 2025

Feb 13, 2025 - 10:00 am
Google

Google Search Faster By About 60 Milliseconds

Feb 13, 2025 - 7:51 am
Google Ads

Google Ads Customer Match Lists To Have 540 Days Expiration Date

Feb 13, 2025 - 7:41 am
Google Search Engine Optimization

Reddit Blames Google Algorithm Change For Weaker Than Expected Growth

Feb 13, 2025 - 7:31 am
Yahoo Search Engine

Yahoo Search AI Answers Now Showing Link Sources

Feb 13, 2025 - 7:21 am
Google

Google Search Snippet Showing Future Date: Bug Or Feature?

Feb 13, 2025 - 7:11 am
Previous Story: Google "Simple Search" - New Search Refinement Option?