Google: Follower Count Is Not A Google Search Ranking Factor

Nov 22, 2023 - 7:51 am 3 by

Social Media Influencers Google Logo

Danny Sullivan, Google's Search Liaison, confirmed on X that follower count is not used as a search ranking factor by Google Search.

Sullivan said, "It is not," when asked "Google now shows the number of followers on SERPs. What I'd like to know: Is follower count a ranking factor for social media profiles? So far I haven't recognized a dependency, but maybe it's taken into account anyway?"

Here are those posts:

As a reminder, the follower count is now live in the Google search results for some social media website landing pages. Google began testing this feature in April 2023 and it fully went live this week.

Just because Google shows a follower count in the search results, it does not mean that it uses that for anything but display.

Forum discussion at X.

 

Popular Categories

The Pulse of the search community

Follow

Search Video Recaps

 
Google Ranking Volatility, Tons Of Google Bugs, Most Read Articles, Bing Deep Search & Quality... - YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: March 1, 2024

Mar 1, 2024 - 4:00 pm
Search Video Recaps

Search News Buzz Video Recap: Google Ranking Volatility, Tons Of Google Bugs, Most Read Articles, Bing Deep Search & Quality & SEOs Not Loving Google

Mar 1, 2024 - 8:01 am
Google

Google Court Document Says Search Quality Continues To Improve

Mar 1, 2024 - 7:51 am
Google Search Engine Optimization

Google Structured Data Carousels Beta Documentation Added

Mar 1, 2024 - 7:41 am
Google

Now You Can Opt Out Of Google Search Place Entities In Page Insights

Mar 1, 2024 - 7:31 am
Google Maps

Google Updates Business Profiles Customer Interactions Every Few Days

Mar 1, 2024 - 7:21 am
Previous Story: Google "Simple Search" - New Search Refinement Option?